User Documentation
Here's how Meta Tags Agent works for your Shopware 6 store
Meta Tags Agent generates SEO-optimized meta titles and meta descriptions for your store's content—automatically using AI and based on the context of each product or category. Here, you'll learn how to enable it, review the results, and regenerate individual entries if needed.
Here's what you should keep in mind after activation
Check Meta Tags in Google – performs random checks of product and category pages in foreign languages after the initial population.
Do not edit directly in Shopware – You can manage the meta title and description via Reqser. In the Meta Tags Agent editor, you can view the values and regenerate individual entries as needed.
1. Overview
Meta Tags Agent analyzes your products, categories, and sales channels and generates appropriate meta titles and meta descriptions. The text is managed in Reqser and imported into your Shopware store.
Context-based
The AI takes into account the product name, description, manufacturer, category path, and—where available—image descriptions.
Multilingual
Metadata is created and maintained for the languages you have configured.
Verifiable
In the Meta Tags Agent editor, you can view the generated metadata and the context used, and you can regenerate individual entries.
2. Activation
You can activate Meta Tags Agent in your website’s AI settings. There, you’ll see how many entries are still missing a meta title or description and what costs may be incurred for the initial data populate.
After activation, Reqser crawls your content and generates meta data during the initial populate as well as during every subsequent run. From this point on, you manage meta titles and descriptions via Reqser—so do not edit them directly in Shopware, otherwise they may be overwritten during the next run.
If desired, Reqser can be configured for your store so that existing meta data is not overwritten during the first run.
- Go to AI Settings → Meta Tags Agent to enable or disable the feature.
- Before activation, you will receive a cost estimate for the initial setup.
- The editor will be available as soon as the first run is complete.
3. Supported Content
Meta Tags Agent currently supports the following entity types in your Shopware store:
Products
Meta title and description for product pages—including context such as manufacturer, item number, and category path.
Categories
Metadata for category pages based on the category name, description, and parent path.
Sales Channels
Meta Title and Description for your sales channels—for example, for the homepage of a language store.
4. Meta Tags Agent Editor
In the Meta Tags Agent editor, you'll see your products, categories, and sales channels along with the generated meta titles and meta descriptions. The fields are displayed there—direct text editing is not supported. Instead, you can:
- View the meta title and meta description for each entry
- View the context used by the agent
- Compare existing metadata from the store with the generated values
- Regenerate individual entries using AI
- Search and filter entries
You can access the editor via your website's settings menu at Meta Tags Agent. You should not edit metadata directly in Shopware—otherwise, it may be overwritten during the next run.
5. Frequently Asked Questions
You can find answers to the most common questions about meta tags and SEO on our FAQ page.
Go to the FAQ pageDo you have any other questions about Meta Tags Agent? Feel free to contact us or your agency at any time—we'd be happy to help.